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buybuy Baby Branding Refresh
Art directed new branding across web, social, and email channels to visually reflect business goals, customer proposition, update photography to be more inclusive of target audience, and enhance storytelling for customer journey.
Creative Director: Emma Gaines-Ross, Art Director: Shira Cohen,
Designer: Blanche Perez, Allison Philbin, Copy Director: Taryn Mohrman, Copywriter: Silissa Kenney, Social Agency: Claire + Erica
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