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buybuy Baby 2022 Holiday Campaign
Oversaw the creation and implementation of the assets across marketing channels for Holiday Campaign, resulting in highest revenue for the company during this time period. This campaign was relatable to customers showing the joys in the chaotic moments with baby shown through the photography. The omni-channel campaign included: photoshoot, homepage, landing page, emails, paid media, and social assets.

Joy Shop Landing Page
FY22 FW41 12_09 BABY CAN See the Sights (A) BAU EMAIL _MM.jpg
1109-Holiday-Party-Checklist.jpg
Baby_Holiday_stocking_Social1.gif
holiday_event.png
Holiday_1.jpg
Holiday2.jpg
Holiday3.jpg
Holiday22.jpg
Holiday5.jpg
Holiday9.jpg
holiday20.jpg
Holiday6.jpg
holiday18.jpg
holiday21.jpg

Photographer: Priscilla Gregg, Photo Art Direction + Production: Happy Little Productions,
Creative Director: Emma Gaines-Ross, Assistant Creative Director: Shira Cohen,
Designer: Blanche Perez, Copy Director: Silissa Kenney

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