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buybuy Baby 2022 Holiday Campaign
Oversaw the creation and implementation of the assets across marketing channels for Holiday Campaign, resulting in highest revenue for the company during this time period. This campaign was relatable to customers showing the joys in the chaotic moments with baby shown through the photography. The omni-channel campaign included: photoshoot, homepage, landing page, emails, paid media, and social assets.
Photographer: Priscilla Gregg, Photo Art Direction + Production: Happy Little Productions,
Creative Director: Emma Gaines-Ross, Assistant Creative Director: Shira Cohen,
Designer: Blanche Perez, Copy Director: Silissa Kenney
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