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buybuy Baby, Big Deal Baby Sale
Art directed the redesign of semi-annual sale resulting in increase in sales for year over year. The look and feel was impactful and elevated the brand sale to be recognizable gaining equity in the campaign. Channels included: email, web, social, direct mail, and stores. Cheers to smooth sale-ing.
Creative Director: Emma Gaines-Ross, Art Director: Shira Cohen,
Designer: Blanche Perez, Copy Director: Silissa Kenney
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