SHIRA COHEN

LOFTOutlet.com
Lead creative on the launch of LOFT Outlet e-commerce business resulting in a 25% increased revenue for the brand. Created the look and feel which spanned across the website, mobile, countdown emails, launch emails, social, in-store collateral, and seasonal photoshoot. Art Directed photoshoot to highlight key businesses categories resulting in increased add to car of the featured looks. I'd say that was a good start!