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buybuy BABY Gift Packaging 
Redesigned the packaging system to make gift wrap energetic, raise brand awareness, and gain efficiencies for e-commerce business. Packaging gift sacks reduced labor cost $4M for e-commerce business. What a gift to the packaging program! System included various size bags and e-comm sacks. Partnered with marketing, illustrator, copy, and printer.

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Photographer: Frank Tribble, Creative Director: Emma Gaines-Ross,
Assistant Creative Director: Shira Cohen, Copy Director: Taryn Mohrman

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