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buybuy Baby, Baby Registry Guide
Like new parents, there's always a first. This was buybuy Baby's first time creating a digital registry guide. Concepted and produced guide to simplify customers' journey and increase registrant reach. This guide visually breaks down the customer needs though featured key categories that highlight monetized brands resulting in a $2M incremental vendor income. Ok, now let that number register!
Photographer: Heather Moore, Photo Art Direction + Production: PenPal Studios
(Meg Eplett + Amy Hintz Goodside), Creative Director: Emma Gaines-Ross + Shira Cohen,
Designers: Sophia Cha + Ladonna Myroth, Copy Director: Jessica Hartshorn
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