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buybuy Baby Toy Shop
Oversaw the creation and launch of the digital Toy Shop during the holiday season increasing toy category revenue. Art Directed virtual photoshoot for omni-channel assets. If you can shoot virtual babies you can shoot anything! This campaign included: landing pages, homepage marketing spots, social, paid media, and emails.
Photographer: Kate Jordan, Creative Director: Emma Gaines-Ross, Art Director: Shira Cohen, Designer: Blanche Perez,
Copy Director: Taryn Mohrman
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