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buybuy Baby Unwrap Joy Holiday Campaign
Art directed photoshoot, homepage, emails, and social assets to create an on-brand and digital first holiday campaign. Concepted and executed buybuy Baby's first ever in-house low budget photoshoot. This shoot featured a age range of children to illustrate Baby was a one stop shop for all the kids in the customers' life. Thats toy joy for all!
Photographer: Frank Tribble, Creative Director: Emma Gaines-Ross, Art Director: Shira Cohen,
Designer: Blanche Perez, Copy Director: Taryn Mohrman
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